Sneak peek of the full Kickstarter

The Wellington Chocolate Voyage is now live! Go to our Kickstarter page to become a backer, follow us on Facebook, and help spread the word!

By Rochelle and Gabe 

Psssst… we got approved for launch by Kickstarter. So everything’s ready to go for next Thursday Nov 6! We have a LOT of things planned for the week – interest has been incredible – it’s all getting very exciting…

You can preview the full Kickstarter page with video and reward  tiers here:

[Update: we’re live on the full Kickstarter page!]

And the video by itself is also up on youtube:

Thanks so much for following us this far – the feedback and support we’ve gotten has made all the difference. Please do share and champion this to people, and get ready for Thurs Nov 6.

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Where’s your bean been? Fairtrade

The Wellington Chocolate Voyage is now live! Go to our Kickstarter page to become a backer, follow us on Facebook, and help spread the word!

By Rochelle

fairtradebarpic

Everything we consume links back to other people. So – and I say this as co-founder of a commercial business –  there’s a fundamental human choice to be made about our relationship to the supply chain. Do we connect with farmers or exploit them? Explore new flavours and food possibilities or submit to monoculture?

Fairtrade isn’t a product or a brand, it’s a story about who we are and what the future holds. I’m proud to have built the Wellington Chocolate Factory on the principle that  the connections we build between people through food define what we truly mean when we say ‘humanity’.

The Wellington Chocolate Voyage is now live! Go to our Kickstarter page to become a backer, follow us on Facebook, and help spread the word!

Posters!

The Wellington Chocolate Voyage is now live! Go to our Kickstarter page to become a backer, follow us on Facebook, and help spread the word!

We’re 10 days away from the November 6 kickoff! Our amazing designer Sam came up with this great poster:

WCV poster

Says it all, really. We’ve got them up in the Factory and other places round Wellington. Excited!

[Update: the Kickstarter will now run an extra 5 days, to Wednesday December 10]

The Wellington Chocolate Voyage is now live! Go to our Kickstarter page to become a backer, follow us on Facebook, and help spread the word!

Shared value: it’s what the cool kids do

The Wellington Chocolate Voyage is now live! Go to our Kickstarter page to become a backer, follow us on Facebook, and help spread the word!

By Tabbie

The Wellington Chocolate Voyage kickstarter is rooted in the principle of shared value. Creating shared value begins with the understanding that for our business to prosper long term, the communities we serve must also prosper. We are a devoted business of chocoholics with big hearts: we believe (and are demonstrating) that the shared value approach gives us a measurable competitive advantage in our field.

It’s a powerful idea and and it’s spreading. There are many other companies doing amazing things – one great example is our friends at Flight Coffee in Wellington.

Flight Coffee are turning the green bean and coffee industry on its head. Their Helena project is about eight months old, and aims to transform what was once a commodity coffee farm into a “super specialty haven” growing rare and heirloom varieties of bean. Sustaining the unique native forest, and nurturing the region’s rich biodiversity, they also see some extraordinary flavours in a cool little mutually beneficial cycle. They somehow seem to merge ethical credentials with impeccable style (check out their team’s perfectly managed facial hair).

Check out their blog at http://flightcoffee.co.nz/blogs/helena-specialty-coffee-farm-transformation to learn more if you’re interested.  For your viewing pleasure here’s a sweet little Flight Coffee vid of some farmers learning best practice growing and harvesting techniques on a model farm in Jimma, Ethiopia:

Inspiring!

Coffee Flight

The Wellington Chocolate Voyage is now live! Go to our Kickstarter page to become a backer, follow us on Facebook, and help spread the word!