The Wellington Chocolate Voyage project is rooted in the idea of ‘shared value’, a sustainable approach to business that sees companies and communities reinforcing each other and growing together.
Shared value brings together several powerful ideas that have been around for a while. It’s been taken up by some pretty big companies, which is a good thing, but that doesn’t mean they should be the sole champions. Have a look at the video from ‘the B-team’, and the wonderful Farmhub Textile Exchange; Creating Material Change people who demonstrate though their excellent graphic how this relates to smaller, developing countries and sectors – and why it’s so important!
The Wellington Chocolate Voyage project is about much more than growing beans; it’s about growing dreams. It’s about working co-operatively with James Rutana and other growers in Bougainville to create shared value across businesses and communities, and support lasting positive changes in people’s lives. All while making great chocolate!