The Wellington Chocolate Voyage kickstarter is rooted in the principle of shared value. Creating shared value begins with the understanding that for our business to prosper long term, the communities we serve must also prosper. We are a devoted business of chocoholics with big hearts: we believe (and are demonstrating) that the shared value approach gives us a measurable competitive advantage in our field.
It’s a powerful idea and and it’s spreading. There are many other companies doing amazing things – one great example is our friends at Flight Coffee in Wellington.
Flight Coffee are turning the green bean and coffee industry on its head. Their Helena project is about eight months old, and aims to transform what was once a commodity coffee farm into a “super specialty haven” growing rare and heirloom varieties of bean. Sustaining the unique native forest, and nurturing the region’s rich biodiversity, they also see some extraordinary flavours in a cool little mutually beneficial cycle. They somehow seem to merge ethical credentials with impeccable style (check out their team’s perfectly managed facial hair).
Check out their blog at http://flightcoffee.co.nz/blogs/helena-specialty-coffee-farm-transformation to learn more if you’re interested. For your viewing pleasure here’s a sweet little Flight Coffee vid of some farmers learning best practice growing and harvesting techniques on a model farm in Jimma, Ethiopia: